Building Your Personal Brand
Happy pub day to my longtime friend, Aliza Licht! Her new book, ON BRAND, is all about crafting your personal brand — why you need to and how you can do it. “In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways,” she writes, “getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else.”
PS: Look for a familiar name in the fashion chapter! An honor to be included.
